Get instant results with paid search marketing
Google Adwords Pay-Per-Click (PPC) marketing offers a fast and effective way of reaching your target audience via the top of the search engines results. However if set-up incorrectly and recklessly, it can become costly with cash-flow burning at a rate of knots.
The concept of PPC is based on an auction system where users bid on keywords in the aim of displaying ads in the top or the side bar of the search engine results page (SERP) and only pay if the adverts actually receive verified clicks.
The beauty of Adwords is that it gives instant results whilst traditional SEO is a waiting game. Both have their benefits and pitfalls. Whilst PPC offers instant exposure and website traffic, the moment you cease to use it is the moment your exposure ends. SEO takes a long time to bring results but on the whole, once you’re on the natural search results pages, you should stay there.
So the decision on which solution is best for you should be based purely on these factors and how they affect your business plans.
Trust us to effectively manage your campaigns
Running a PPC campaign is a time-consuming and continuous job. Google’s Adwords system has a tendency to fluctuate when it comes to bid costs, advert positioning and quality scores. Areas that our team are experienced and expertly adept at maintaining.
When you task Rocket SEO® to look after your PPC needs, you can expect us to oversee a variety of day-to-day management tasks including:
- Full Keyword Analysis
- Campaign & Network Strategy
- Bidding Tactics
- Goal Setting & Reporting
- Conversion Tracking
- Ad Copy Design & Creation
- Landing Page Optimisation
- Remarketing Set-Up & Tracking
- Animated Advert Creation (GIF & Flash)
An experienced team that uses tried and tested methods
It is normal for us to create a variety of ads to test your market and gauge which ads return the best results. From there, we then begin to build a fully fine-tuned PPC campaign that ensures every penny spent is well invested in returning a sound investment.
You ultimately need conversions so it is our job to ensure the adverts fully reflect your business, what you offer and attract the correct type of customer.
If you require an experienced and qualified hand to oversee and manage your PPC needs, contact us today.