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Tips for optimum Google optimization

Search Engine Optimisation (SEO) is one of the best ways to ensure long term quality rankings in the search engines. Though there are many legitimate forms of search engine optimization, there are many webmasters who use unethical methods.

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This type of strategy, often called black hat can lead to the removal of the site from Google rankings and even getting penalized by reducing the sites page rank. A penalized site will not show up in Google rankings as prominently, if at all, and so you may want to take a look at these tips for a legitimate means of SEO.

The site you create should have clear navigation, text links and hierarchy. Make sure all it's pages can be reached from a minimum of a static text link while other relevant sites link to your website.

Include a site map in the website which your users can easily use to link to all parts of your website. However, limit the number of your links to less than 100. It is better to create an information rich website that has pages which accurately and clearly describes all the contents of your service.

It is always better to include words in your website content that users will most probably use first to find your pages. It is also better to use text instead of images to display the important keywords, links and content of your website.

The site HTML has to be correct, whilst there should be no broken links around. In addition to this, your Title and ALT tags should be accurate, descriptive and relevant to your website content. However avoid JavaScript, frames, cookies, Flash and DHTML as with all this on the website, search engine spiders find it difficult to crawl your site.

It is very important that you submit your site to Google, while submitting an xml sitemap file at Google. This way, Google can learn about the structure and coverage of the site.

Besides Google, you could submit your site to relevant directories like Open Directory Project and Yahoo Directory and other related expert sites. Failing that, if your site is good quality (in terms of content) then the other search engines will more than likely find and index your site anyway, so this is worth keeping an eye on.

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Posted in SEO Post Date 10/26/2016


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