The Challenge: We were approached to help promote and improve search engine visibility and sales conversions for Any Protein, a fresh new brand in the protein supplements and organic health food sector.
In a market that was already fiercely saturated, we knew this one was going to be a challenge with other well-known brands already out there being actively marketed by famous names and social influencers across numerous online channels.
The Strategy: We firstly set out to ensure the site was fully optimised. With a fairly large scale catalogue of product offerings, the site presentation looked superb however, the nuts and bolts of the site were poorly optimised and required extensive auditing and remedial work.
Once the site was fully optimised to our satisfaction, we then set out a strategy of identifying keywords and channels that were not overly competitive but would enable our clients site to tap into untouched opportunities and bring in more business.
We explored a variety of opportunities using content marketing, press releases, social influence, blogging, link building and video, to ensure no stone was unturned in our quest for increased traffic and brand awareness.
The Result: Even to our surprise, the ranking improvements were notable and fairly swift. In just four months, we managed to take a site that was previously relying solely on social media alone, and had practically zero organic search visibility, to a position of much greater visibility that resulted in 20 medium to high compete keywords ranking in the top 10-20 positions.