The Challenge: As one of the many IPTV solutions providers of UK television using place-shift devices and VPN systems, UKTV2C approached us to help bolster their search engine ranking to ultimately position them at the forefront of this highly saturated industry.
With a website already in place that took orders online and offered customers a one-stop shop for everything UK TV abroad, we were asked to ensure they ranked highly for a variety of high compete keywords to drive more traffic and sales to their website.
The Strategy: We set about implementing a three staged process that firstly began with extensive on-site optimisation work to improve their website content, Google Webmaster compliance and keyword density.
On completion of stage one, we then got to work on the nitty grity of the essential link building comprised of a huge array of link types, offering healthy mixture of quality and relevant low to high PR back links from a variety of sources, all carefully balanced using a solid do follow and no follow mix. Month-to-month we continued the process to build a strong range of in-bound links, all offering relevant high traffic results once ranks started to improve.
To further bolster this process, we added a third level of intense social media marketing; ensuring we interacted with existing and potential customers to build a strong online reputation; thus building trust from various real-life sources via social signals and realtime media.
The Result: The work was hugely successful, leading to the sites rapid growth as a leading supplier of UK TV to ex-pats all across the world. The website attracts an impressive number of visits and sign ups per month and is trading at very healthy levels.
Now with customers in all four corners of the globe, UKTV2C approached our web development division Rocket Interactive to design and oversee the development of a brand new website, with an enhanced look, feel and features. This was then closely followed up by a mobile version of their site which expands upon their reach and offers mobile users a better, mobile device friendly destination to use their services.
As a client of ours since 2011, we are proud to state that our work still continues to this day and we have built a strong and solid relationship with this valued customer.