Does your website need essential improvements?
When creating a new online enterprise or website, most businesses make the common mistake of focusing purely on the presentation and design of the end product, overlooking the essential mechanics and code that goes towards search engine ranking.
It’s an easy mistake to make as most business owners aren’t even aware they’re doing it. You hire a great web designer who has a stunning portfolio, can deliver a great visual presentation yet you’re completely unaware that the construction of the website simply doesn’t cut it when it comes to the search engines.
Creating a great website isn’t simply about the look, it’s about how it performs. Frankly, most websites fail when they should succeed, simply due to poor planning or poor coding application by the developers. This is where we come in!
If it’s broke, let us fix it!
The biggest problem we face is convincing business owners that good practice and adhering to Google’s Webmaster Guidelines really does make a big difference when building a website. They just see the pages all loading and displaying correctly and assume everything’s great behind the scenes. Nothing could be further from the truth.
So many common mistakes are made at alarming regularity that some businesses have little, if no chance of ever being indexed correctly or found on the search engine. There’s a whole plethora of common mistakes we could list that most sites we deal with display. If you want to get a good idea of some of the more common poor practices we come across, then check your website against the following list and see if you fit into any of these categories:
1) Useless Page Titles
How many times have you come across a website that simply reads “Welcome” in the title – are you one of the culprits? This is the single most common error we come across and offers no useful insight into what your web page is about for a human user so what chance does a search engine have of understanding it too?
Google indexes and lists the page title of your website as the key information when showing search results. What good is it if your titles do not tell the user what your website is for or what it is promoting? Get smart and use informative titles!
2) Generic File Names & URLs
There’s millions of websites built and launched every day that use generic file names and URLs that are literally meaningless. It is a common error of inexperienced and sometimes, lazy web designers and developers who stick to using generic files names and URL structures that offer no SEO value whatsoever.
Is your website littered with generic page names such as “template1.html” or “page2.php”? If so, you may as well bang your head against a wall because your site won’t rank well at all if you continue to use these practices.
Good SEO means using file names and URLs that directly relate to the subject matter so if you’re web page is about “how to fly a kite” then name you web page how-to-fly-a-kite.html.
It may seem so obvious but we’ve lost count how many sites don’t use this simple, yet effective method. Google crawls and indexes the file and URL structure of your site so if your pages are well named, you will undoubtedly rank better!
3) Unique Description Tags
Contrary to popular belief, Google still indexes and uses the “description” meta tag and displays this in the search results to this very day. Yet so many websites do not utilise this feature to accurately describe the content of the page, making it easier for Google to index and categorise your site.
If you have the means to add descriptions to each page, do so. And ensure they are unique. A common mistake is for developers to create one ‘generic’ description about the website and use this across the board. Bad idea. Each and every page of your site should have a well written, unique description tag in the head of the source code.
4) Keyword Stuffing
So you heard from an ‘expert’ that the best way to get high on search engines is to swamp your website with keywords in the source code and add tons of hidden keyword text at the base of the page to get ranked higher. Welcome to SEO in 1999!
Sorry to burst your bubble but that doesn’t work anymore and in fact, will lead to an algorithmic penalty. If you’re doing this, say goodbye to the top and hello to the bottom of the pit!
5) Splash Pages
It makes our skin crawl just to think that some sites are still using these but from time-to-time, we still come across the good old 1990’s style splash page. If your landing page is simply a logo and has no meaningful verbiage, just think for a moment how much content that page has for Google to index. I’ll give you a clue. The answer is between nought and zero!
If your website can’t get indexed, it can’t get ranked. Period. So if your website still uses a splash page; do yourself a favour and get rid of it today. You’ll thank yourself soon afterwards and realise that creating that extra doorway to your site was not only pointless, it was having a negative effective on your end users experience… that’s if anyone actually bothered to go beyond that page!
So can you now see the bigger picture?
The above list is just a small example of the many mistakes we commonly see on websites that are poorly optimised.
When hiring Rocket SEO®, your expert team will run through a comprehensive checklist of improvements to ensure each and every page of your site is as good as it can be and will rank as well as possible.
We can also help create new content that will enhance your website and improve the relevancy and quality of the site, giving Google even more reason to treat it with the seriousness and respect it deserves.
Putting the essential building blocks in place
If you are considering an SEO campaign, we highly recommend that your website is firstly checked and optimised before any link building is carried out. What’s the point in driving traffic to a website that isn’t ready for it’s audience?
At the end of the day, your website is what will get seen by your customers so you need to ensure it is the best it can be before setting out on a mission to get ranked higher. A well optimised site will be rewarded by Google so if your site is in poor shape, it most certainly needs a tune up before it gets a major boost.
Don’t overlook this essential stage in the process. Speak to Rocket SEO® and get your house in order first by completing the contact form above.