Skip to content Digital PR helps you get noticed, build credibility, and reach new audiences. Through targeted media outreach, editorial coverage, and content creator partnerships, we strengthen brand recognition, improve visibility, and attract new customers through trusted third-party exposure.
Getting noticed takes more than press release distribution and hoping the story gets picked up. It requires understanding your business proposition, pinpointing the best audiences, and finding ways to reach them.
At RocketSEO, we take a proactive, hands-on approach to Digital PR. From engaging with journalists and publications to developing partnerships with niche influencers, we focus on opportunities that put your business in front of people who are genuinely interested in what you offer.
It’s not just about publicity. It’s about gaining lasting recognition, building a positive reputation, and turning third-party exposure into meaningful growth.
Every business has a story worth telling. The challenge is finding the right angle and getting it seen by those who want to hear it.
We identify relevant journalists, editors and industry publications, developing compelling story angles that give them a genuine reason to feature you. From pitching editorial opportunities and arranging interviews to contributing expert commentary, we help turn your knowledge and expertise into high value editorial.
The result is greater exposure through credible publications, putting your business in front of new audiences while building your reputation.
Well-crafted press releases turn company announcements into opportunities. Whether you’re launching a new product, celebrating a milestone or announcing an exciting development, the right message can help you gain valuable exposure.
We research, write and distribute targeted press releases through carefully selected media outlets and established PR distribution platforms. Each announcement is developed with a clear purpose and compelling angle to maximise its chances of being featured.
By getting your news into the right hands, we help extend its reach and create opportunities for interest that lasts long after publication.
Recommendations from respected content creators can quickly open doors to new audiences. It’s not always about followers and likes – reaching the right people is what really counts.
We research and connect with specialist YouTubers and content creators whose audiences align with your business. From sponsored reviews and product demos to longer-term collaborations, we foster partnerships that showcase what you offer in an engaging, authentic way.
Unlike short-lived advertising campaigns, creator-produced content can continue attracting viewers long after publication, giving your business exposure that extends well beyond the original campaign.
Getting featured on respected websites can do more than introduce your business to new audiences. Authoritative editorial coverage can enhance your online reputation and provide valuable signals that support search visibility.
We identify opportunities to earn trusted backlinks and brand mentions through credible publications and industry websites. By combining Digital PR with our SEO expertise, we focus on securing relevant coverage that contributes to your wider search marketing strategy.
As your brand gains recognition online, these third-party references can strengthen your digital footprint, creating further opportunities to be discovered through search engines and AI-powered platforms.
Getting your business featured is one thing. Understanding what that exposure achieves is another. We look beyond impressive circulation figures and inflated audience estimates to establish whether your Digital PR activity is delivering genuine value.
Our reporting examines the quality and relevance of media coverage, earned backlinks, referral traffic and audience engagement. Where measurable, we also track the enquiries, registrations and conversions generated through individual campaigns.
You’ll receive a clear, straightforward report that explains what’s working, where opportunities exist and how your investment is contributing to greater visibility.
When I launched Joosup, I faced the same challenge as countless other startup founders: how do you get people to notice and trust a business they’ve never heard of?
I invested in SEO, content marketing and social media, but nothing moved the needle quite as dramatically as Digital PR. Working with journalists, securing editorial coverage and building relationships with specialist YouTube creators opened doors that conventional marketing couldn’t.
What surprised me most was the longevity of that exposure. Sponsored videos and independent reviews continued introducing Joosup to new users months after publication. Attending industry exhibitions and speaking directly with people about their own pain-points also taught me the importance of understanding your audience firsthand.
That experience fundamentally shaped how I approach Digital PR today. It’s not about chasing publicity for its own sake. It’s about finding credible voices and opportunities that can make a genuine difference to a business.
Simon Burge – Founder & Digital Marketing Consultant
Digital PR is the process of building brand awareness and credibility through online media coverage, editorial features and partnerships with influential content creators.
Rather than relying solely on advertising, Digital PR puts your business in front of established audiences through publications and personalities they already know and trust. Campaigns can involve journalist outreach, interviews, press releases and sponsored collaborations, helping businesses reach potential customers whilst strengthening their online reputation.
Traditional PR generally focuses on securing coverage through newspapers, magazines, television and radio. Digital PR concentrates on online publications, industry websites and digital content creators, where exposure can also generate referral traffic and valuable backlinks.
One of Digital PR's biggest advantages is its measurable impact. Unlike conventional print coverage, online articles and videos can continue attracting audiences long after publication, whilst contributing to your wider search marketing strategy.
Digital PR can be particularly effective for startups launching new products, businesses entering competitive markets and established brands looking to reach audiences beyond their existing customer base.
Companies with innovative products, specialist expertise or interesting stories often have opportunities to attract relevant media attention. However, you don't necessarily need a groundbreaking invention to benefit. Sometimes a fresh perspective, useful industry insight or carefully chosen creator partnership is enough to generate worthwhile exposure.
Digital PR can be particularly valuable when a business needs to generate awareness before it has established strong organic search visibility. Rather than waiting for potential customers to discover your website through Google, PR introduces your brand to audiences already engaging with relevant publications and content creators.
For new businesses or product launches, this can create opportunities for earlier exposure and customer acquisition. However, Digital PR and SEO aren't mutually exclusive. Relevant editorial coverage can also earn backlinks and strengthen the authority that supports longer-term organic growth.
A well-timed editorial feature or sponsored YouTube review can introduce your business to thousands of relevant people almost immediately after publication. SEO generally requires more sustained effort before meaningful improvements in organic visibility become apparent.
However, Digital PR results depend on securing suitable opportunities, which can take time. The real advantage is that successful coverage can deliver an initial surge of interest whilst continuing to attract visitors months or even years afterwards.
Digital PR costs vary considerably depending on the campaign objectives, level of research required and the types of media opportunities being pursued.
Some activities, such as targeted journalist outreach and press release distribution, can be undertaken with relatively modest budgets. Others, including sponsored YouTube reviews and established creator partnerships, may involve additional production or placement fees.
At RocketSEO, we tailor the approach to your business and available budget rather than forcing you into a predetermined package.
Yes, provided the strategy is appropriate for your business and the audience you're trying to reach. You don't necessarily need a substantial budget or national media coverage to achieve meaningful results.
A recommendation from a respected specialist YouTuber or coverage in a relevant industry publication can be more valuable than appearing in a major publication whose readership has little interest in what you offer.
For smaller businesses, the emphasis should be on identifying opportunities that deliver genuine relevance and commercial value, rather than chasing impressive-looking publicity figures.
Digital PR performance should be measured against the objectives of each campaign, rather than simply counting press mentions or estimating potential audience reach.
Depending on the activity, we examine the quality of editorial coverage, earned backlinks, referral traffic and engagement with sponsored content. Where possible, we also track enquiries, registrations and conversions generated through individual placements.
Not every benefit can be attributed directly to a single article or video, particularly when brand awareness influences purchasing decisions over time. Our reporting focuses on understanding the genuine value of your exposure and identifying opportunities to improve future campaigns.
Our founder, Simon, has produced award-winning web design and SEO since 1996. Trusted by brands like Shell, Diageo and LV, very few possess his level of insight.
We are a full service digital design and marketing consultancy serving businesses across numerous industry sectors worldwide from our base in Canterbury, Kent.
Rocket Multimedia Group Ltd.
Company No: 07195326
VAT No: 216 5505 25
Trademark No: UK00003102451
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